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What is Optra?
Understand the Optra IoT Platform and how it transforms connected device insights into business outcomes.
The Lexmark Optra IoT Platform is a pre-engineered cloud-based solution that allows manufacturers of connected devices to transform their businesses and turn connected device insights into business outcomes. It provides a complete, engineered platform to combine and extract value from connected devices and core business system data.
Whether you're managing fleet operations, enabling predictive services, optimizing assets, fostering systemic innovation, or building as-a-service capabilities, Optra gives you the tools to unlock actionable insights from your device ecosystem.
Platform
Engineered to combine and extract value from connected devices and core business system data.
Data Accelerator
Simplified UI to ingest, transform, and aggregate data from various sources into a managed Lakehouse.
Accelerator Suites
Pre-built tools including algorithms, ML models, AI, dashboards, and templates to accelerate implementation.
Core Platform Components
Optra combines three essential components into a unified solution:
1. Optra Platform
The foundational engineered platform enables you to:
- Manage multi-tenancy and organization hierarchies
- Set up users and assign role-based access controls
- Onboard and manage IoT and non-IoT devices at scale
- Configure business rules and automated actions
- Monitor device telemetry in real time
- Manage integrations with external systems
- Create dashboards and connect to BI tools
2. Optra Data Accelerator
A metadata-driven Lakehouse data management tool that provides a single pane of glass for:
- Simplified data ingestion from multiple sources
- Data transformation and refinement
- Data aggregation and enrichment
- Metadata management and governance
3. Accelerator Suites
Pre-built solution packages that include:
- Algorithms — ready-to-use computational logic
- Machine Learning Models — predictive analytics and pattern recognition
- Artificial Intelligence Models — advanced insights and anomaly detection
- Reporting Dashboards — pre-configured visual analytics
- Business Process Templates — accelerated implementation workflows
Platform Feature Overview
The Optra IoT Platform Platform is your web-based hub to manage all aspects of your connected device ecosystem. Here's what you can do:
| Feature | Capability |
|---|---|
| User Management | Add users via native authentication or Azure AD integration; assign predefined roles |
| Device Management | Onboard IoT and non-IoT devices, manage fleets, monitor telemetry |
| Rules & Actions | Low-code/no-code setup for business rules and automated actions |
| Integrations | Connect to external systems like ServiceNow, Dynamics 365, and custom endpoints |
| Analytics & Dashboards | Link Microsoft PowerBI and Tableau dashboards for embedded analytics |
| Secrets Management | Securely store credentials for integrations and authentication systems |
| AI/ML Model Hub | Tune model parameters iteratively and deploy to production |
Role-Based Access Control
Optra uses role-based access to ensure users only see and can do what's appropriate for their responsibilities:
- Administrator — Full access to all platform activities and system configurations
- User Administrator — Add users and assign roles within the organization
- Device Manager — Onboard devices, configure templates, and manage fleets
- Integration Developer — Set up and manage integrations with external systems
- Fleet Manager — Monitor device telemetry and operational metrics
- Data Analyst — Access analytics dashboards and reports
- Data Scientist — Build and tune ML models
- Reader — View-only access to devices, reports, and users